Brand
Guide Lines

01 — Logo

Logos

Usage Rules

• Do not share the logo files with third parties without approval.
• Do not stretch or distort the logo in any direction.
• Do not angle or rotate the logo.
• Do not reverse or invert the logo colors without authorization.
• Do not add drop shadows or gradients to the logo.
• Do not place the logo on busy or low-contrast backgrounds.

Primary Logo

The primary logo is the main logo used to represent our brand. You can use it when sharing Baptize The World.

Download Logo

02 — Color

Colors

We love our colors and are intentional about how they communicate the message of Baptize The World. For your convenience, the exact colors have been listed below.

03 — Typography

Fonts

By using consistent fonts we can create a recognizable message across continents and languages.

• For headlines and titles, use PP Editorial Old (print: American Grotesk Condensed)
• For subheadings and body text, use Lay Grotesk (print: Inter Regular)